Online services in the tourism industry are not spared by cyber-criminals. The sector is growing and the financial windfall attracts many malicious hackers and competitors. The tourism industry must now ensure that their transactions and customer data are protected from cyber-attacks.
Why is the tourism industry a gold mine for cyber-attacks?Why is the #tourism industry a gold mine for #cyberattacks? Click To Tweet
According to the FEVAD (Federation of Mail Order Sales Companies), eCommerce will reach 60 billion euros in 2015. The travel and tourism sector represents 62% of goods and services sold on the internet, which is over 37 billion euros. End of 2014, more than one in four Internet users consulted a monthly online tourism site, about 13 million of Internet users. The tourism sector is dynamic and represents the first online shopping spending in France, and therefore the first potential target for cybercriminals. When one is among the 10 largest eCommerce sites like voyage-sncf.com with 6.860.000 unique visitors per month, more than 500.000 unique visitors per day, we have the means to protect themselves from cyber-attacks. What about SMEs in the online tourism industry?
The Yuseo digital agency questioned the French shoppers and the results of this study are indisputable. The security of transactions and data has become a primary concern for European:
When major tourism stakeholders multiply innovations to gain market share, SMEs have to face with tough competition and do not have the resources to deal with the pirates threats.
3 Cyber-attacks related to tourism businesses3 cyberattacks related to #tourism businesses Click To Tweet
1# Content scrapping: it is the most significant threat to airlines and online travel sites. Tis an illegal way of stealing original content from a legitimate website and posting the stolen content to another site without the knowledge or permission of the content’s owner (eg Ryanair). Unfortunately, this duplicate content doesn’t just put you at a disadvantage in your market; it also severely affects your SEO. Search engines actually penalize websites that have duplicate content. The first challenge for tourism businesses is to identify the illegitimate traffic on time. Internet users do not realize they are redirected to a counterfeit website and content scrapping can represent up to 50% of your web traffic.
2# Denial of service: During a DDOS attack a multitude of requests is sent simultaneously to overload the bandwidth in order to make the server unavailable A DDOS attack costs a company about $37.000 per hour, for an average of of 6 to 24 hours. Not forgetting the loss of customer confidence, the loss of intellectual property or malware infections.
3# Data breach: tourism businesses now face financial and critical data theft. DDOS attacks are often used as a distraction while the hacker siphons all the critical data. In 2013, the average cost of data theft is estimated at $5 million and affect not only large companies but also small and medium organisations, the majority are part of the travel industry. The threat is such that only 1/3 of frequent travelers consider their routes and banking data are safe with hotels and airlines.
Is your tourism business protected against cyber-attack?
Businesses and tourism agencies always deliver more and more innovative web services to meet the growing consumer demand. As online transactions continue to increase, security issues are also increasing in the same way. Competition in this industry is tough and requires from market players to have an impeccable reputation towards data security and financial transactions.
Fortunately, there is a cloud security solution to meet the needs of tourism business owners. OZON is an affordable cybersecurity solution that will enable you to:
- Protect your content against content scrapping by blocking the illegitimate traffic without impacting performance of the website or the customer experience.
- Block sophisticated cyber-attacks (eg DDOS) to prevent the unavailability of your website and to avoid catastrophic impact on your sales.
- Reduce the attack surface and protect customer data in order to keep intact the reputation of your online business.
- Identify fraudulent transactions in real time through smart filtering modules.
Visit OZON to learn more about this cyber security solution tailored to the needs of web services in the tourism sector.